2012-01-24

Naturtint® USA Launches Color for a Year Sweepstakes

In a new nationwide contest, the Color for a Year Sweepstakes, consumers will have the opportunity to win a year's supply of Naturtint® Natural Permanent Hair Color featuring plant-based active ingredients.

By visiting the company's new U.S. website at www.NaturtintUSA.com, consumers can enter to win 12 boxes of ammonia-free Naturtint® in the color or colors of their choice. Entering is free, and winners will be selected at random each month from among the entries.

Naturtint® USA is pleased to announce the first two winners!Our winner for November, Karen Lawson of Chesapeake, VA., selected 1N Ebony Black for her year's supply of Naturtint, and December winner Ruby Morales of San Francisco chose Naturtint® 5N Light Chestnut Brown.

The contest is part of a new campaign to expand distribution of Naturtint® across the country into the fashion and beauty segments from its leading position in the health food industry.

"Many women still think it's necessary to use products with ammonia and other harsh chemicals to get the salon-quality results they want," said Brenda Boice, owner and president of International Trade Routes, the exclusive distributor of Naturtint® in the United States. "We are confident they will see Naturtint® is a naturally better way to color their hair once they experience it. They will not only look better, they'll feel better too."

Manufactured by Laboratorios Phergal of Madrid, Spain--ranked as one of the top 10 cosmetics lab in Europe--Naturtint® has become the leading brand of permanent hair color without ammonia, parabens, or resorcinol, used by over a million women worldwide.

While other mass-marketed hair coloring lines use private-label companies to manufacture their products, Phergal is a privately owned, family-run business that operates its own R&D laboratories and manufacturing plants, and all products meet the strictest GMP pharmaceutical standards.

To enter the contest and win your own year's supply of Naturtint, visit www.NaturtintUSA.com.

About Naturtint®

Naturtint® is a line of natural, ammonia-free, permanent hair color developed by Laboratorios Phergal in Spain. Since 1999, it has been exclusively distributed in the United States by International Trade Routes, where it is the market leader in the health food segment. Visit www.NaturtintUSA.com.

Editor's Note: Photos and samples are available.